I design the things a brand actually meets people through.
I’m a brand designer at Interswitch, where the work is internal communications for a fintech. Most of what you see here comes out of three years leading brand at Wetech — identity, web, events and campaign. The two could not look less alike, which is the point: a brand system is only worth anything if it survives contact with a real brief.
The work I like best is the work that has to survive a real room. I am interested in the part after the logo — where a brand has to hold together across a stage backdrop, a data page and a WhatsApp-sized flyer on the same afternoon, and still read as one thing.