03 · Wetech · 2025
Impact Report 2025
Wetech’s year in thirty pages — the numbers a funder needs, and the stories those numbers came from.
- Client
- Wetech
- Role
- Brand designer — editorial and information design
- Extent
- 30 pages
- Year
- 2025
Two readers, one document
An annual report is usually designed for the funder and then apologised for to everyone else. This one had to work for both: a partner skimming for reach and conversion figures, and a woman who had been through a programme and wanted to find her own year in it.
The answer was to let the two reading modes have different pages rather than fight inside the same one. Dense, tabular, high-contrast pages for the data. Full-bleed photography and set quotes for the stories. One grid underneath so it never reads as two documents stapled together.
The system
A black field with lime and lavender as the only accents, and a typographic hierarchy tight enough to survive being read on a phone — which is how most of it is actually read.
What the report carries
- Women trained and mentored
- 510
- Countries represented
- 23
- Scholarships awarded
- 500
- PitchHer funding awarded
- ₦6M
- Follow-on investment secured
- $500K+
- Campaign reach
- 290k+
These are Wetech’s results, not mine. I designed the report and the campaign system that communicated them.